Dakari Dunning, older social involvement strategist, 22Squared

Diaz is recently marketed to be associate imaginative manager, accountable for the brand new management and you can development of strategies. Torres together with has just won an advertising, so you can elder copywriter, where the woman is guilty of concepting some of the agency’s strategies.

The two aided so you’re able to spearhead DoorDash’s “Self-Like Bouquet” campaign, which had been encouraged because of the notion that more than half this new beginning service’s users try unmarried. The newest venture encouraged men and women to buy a beneficial bouquet of roses you to integrated a when it comes to Flower vibrator, encouraging and you will destigmatizing the notion of “self-love” on the Valentine’s day. This new bouquet sold-out inside five weeks and you may attained the company over 749 mil news impressions. The new promotion acquired Grand Prix honours at the Cannes Lions and you can the fresh WARC Prizes.

Nevertheless they led the imaginative process to have Corona’s “Unfilter Mexico” promotion that premiered inside 2023 Academy Prizes. Developed by Mexican-produced cinematographer Emmanual Lubezki, brand new venture showcased new unfair webpage out of Mexico in Movie industry, and just how clips and shows usually use good “reddish filter” so you’re able to signify heat, hazard, and exposure. Corona expected Movie industry directors to help you exclude red-colored from their films and you may reserve they to own beer alternatively. The advertising received 320 million thoughts and you will 99% positive sentiment, new company told you.

Alex Dobson, means director, The&Commitment

Since strategy direct toward&Partnership’s worldwide customer Mars, Dobson manages strategy operate to possess numerous names in addition to Meters&Ms, Snickers, and you can Skittles.

He had been together with guilty of development the new venture strategy for the newest rebrand out-of Sibling Ben’s to Ben’s New. This new step included some adverts established as much as real household one won prizes in the Effies and Musical instrument honours and you can drove a great 229% escalation in buy intent to the brand name, according to&Union.

Dobson’s effective work getting Mars’ global names has actually incorporated driving conversion because of the 33% having a good “dental care assortment” promotion for extra White Chewing gum and you can Meters&M’s “Halloween party it, as if you indicate they force,” that your brand name https://lovingwomen.org/sv/blog/datingkultur-i-mexiko/ picked as the head Halloween party Tv blogs globally. In 2010, Mars prolonged its in the world extent on&Commitment to deal with an increased show of its creative articles returns.

Past Mars, Dobson is a button AI financial support for the agency and you will set-up another pro-bono initiative to assist regional organizations add AI within their profit jobs as a result of inside-person classes. He is and a member of WPP’s Unite program, its LGBTQ+ inclusive revenue capital heart.

Dunning brings together their affinity having community having a back ground into the paigns to have labels such Southern area African Tourist and you will Amazon Primary Clips.

Their work at Baskin-Robbins to assist renew the company and you may concrete it about heads out of a great Gen Z listeners and you can assisted this new ice-cream brand name bag half a dozen Muse Clio Honours in just a year. Elsewhere, towards Nathan’s Well-known Franks membership, Dunning’s solution to function partnerships which have Joey Chestnut in order to push the fresh Hot dog Food Tournament conversation has established scores of impressions and you can thousands of this new supporters towards brand name.

Dunning is served by mainly based social media process which might be made use of around the the entire service, together with a reporting structure to prove the worth of social media output. Near to their a couple of lead profile, Dunning as well as supporting other brand strategists to convert its info on impactful social media executions.

Michelle Farhang, direct off venture management, Site A great

Farhang is has just marketed so you’re able to oversee most of the agency’s projects and partnerships – as well as everything from brand name means, blogs, films creation, and you may partnerships which have creators and stars.

She is such as for instance selecting and make personal videos blogs to have brands like Address, Google, and Lenovo you to definitely target Gen Z and you will millennial audience. To possess Target, she brought a good YouTube endeavor called “My Cart are Full” one to advertised Black-owned brands offered during the Target. The new strategy are viewed more 2 million moments, considering Site A beneficial.